Editorial photography offers professional photographers the freedom to help them explore any story, theme, or concept effortlessly. It also helps readers visualize an author’s story. Its importance in visual storytelling is immense as it deeply expresses an opinion or emotion. It can also influence the audience’s perspective on a specific topic.
What is Editorial Photography?
Editorial photography is a unique segment of photography that captures photos that convey an idea, message, or story within the context of a publication. It conveys expression through visual elements. As compared to commercial photography, editorial photography emphasizes providing visual narratives, sparking conversations, or evoking emotions that align with the content.
The Content and Purpose
Editorial photography is distinct in that it illustrates a concept or narrates a story. The primary purpose is to engage and express. Unlike commercial photography, selling is not the primary priority here.
A sequence of photographs is used here to express a story, concept, or theme. The images are the soul and heart of editorial photography for obvious reasons. It can be used in editorial features, journalism, magazines, and newspapers. Designers and art directors utilize editorial photography to create compelling images per the publication’s aesthetic, so it is essential to have a clear-cut idea about the publication’s audience and style in regard to editorial photography.
The Difference between Commercial Photography and Editorial Photography
The difference between Commercial Photography and Editorial Photography lies in their primary purpose of use. Commercial photography is used for advertising and promoting a product or brand. But Editorial photography aids in conveying stories in magazines or newspapers. For example, editorial wedding photography talks about wedding events.
On the other hand, models can be used in commercial photography, but there is no need for them in editorial photography. Moreover, legal teams and clients need permission for commercial photography. However, no consent is required to release any photos in editorial photography.
Types of Editorial Photography
There are 5 types of editorial photography, each unique and distinct from the others. Keep reading to know about these types.
Fashion Editorial Photography
Fashion editorial photography deals with capturing photos of individuals in the fashion industry. This kind of photography is mainly used in magazines, newspapers, and online media. Fashion editorial photographers need to be extremely efficient to capture precious moments. Thinking on their feet and always staying prepared are their main forte.
In editorial photography, the overall look and surroundings are the most important factors. The models are required to wear dramatic eye makeup, and multiple light sources are used to create maximum illumination during the photography. This is how the photographers increase the dramatic tone of fashion editorial photographs.
Lifestyle Editorial Photography
Lifestyle editorial photography artistically captures people in real-life and day-to-day situations. The purpose of this photography is to create amazing results that bring the personality and style of the subject to life. The subject could be a family, a couple, or even an individual. It is all about bringing ordinary moments to life with immense creativity.
Some examples of this kind of photography are capturing a man sitting on a park bench, a woman hanging clothes, some girls playing on the road, or a kid riding a bicycle. All these portrayals are ordinary, but it makes them appear extraordinary. It depends on the creativity of the photographers. For example, the job of an editorial wedding photographer falls under this category. The editorial style wedding photography is one of the most popular and sought-after photography.
Travel Editorial Photography
Travel editorial style photography captures a tourist destination’s vibrant culture and natural beauty. Utilizing wide-angle shots, the photographers highlight close-up images and amazing spectacles to convey the hospitality and friendliness of a specific location. This photography aims to transport the audience to the desired destination through the photographs.
A travel editorial photography explores a specific destination or location before capturing its photos. The photographer needs to know various aspects of the location, such as restaurants, architects, nightlife, and markets. They aim to create visual content that portrays the destination creatively and honestly. Through this editorial photography, the viewers explore the less traveled road.
News Editorial Photography
In news editorial photography, photos connect with time-sensitive news events based on typical news values such as prominence, conflict, proximity, consequence, timeliness, and human interest. Readers can gain more information from meaningful images because ” a picture speaks a thousand words.”
The goal of news of this photography is to narrate or support a story. Some examples of these kinds of photography are capturing photos of conventions, meetings, fires, accidents, and weather. These photographers mostly get one chance to click the most relevant images by news.
Sports Editorial Photography
As the name suggests, it is all about capturing different sporting events, such as football, cricket, rugby, hockey, golf, lawn tennis, etc. In this photography, timing is everything. Clicking vital-split-moment photos needs expertise, luck, and mettle. Professionals in this field need to have knowledge about different sports and players. It is important for them to have a natural interest in them.
Being one second early or one second late might cause the photographer to miss a vital moment to capture. This is why time is of the essence in sports editorial photography. Moreover, photographers need to have great focus to shoot moving objects in this kind of photography.
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Tips and Tricks for Aspiring Editorial Photographers
Here are some useful tips that every rising editorial photographer must follow. This will immensely help them along the way.
Knowing the Subject
The first and foremost important thing for an editorial photographer is to know their subject. It is essential to get acquainted with the subject. If the subject is a person, you must ask them questions to know about them. On the other hand, you can also talk about your experiences, tastes, and interests to build a rapport.
Learning the Styling and Use of Props
It is all about telling a story or depicting a theme. So, a photographer must learn to style and use props to enhance storytelling. The props are used to increase the storytelling aspect. It helps to identify the subject of the story. For example, heart and red roses are associated with romance and love.
Following a Consistent Style
Knowing about styling is also necessary. The aim of styling is intention. As a photographer, you must consider the idea or concept you convey with the editorial photographs. However, it is essential to follow a consistent style. This is how you will be able to create a connection with the viewers through your photography.
Incorporating Diverse Angles and Perspectives
Incorporating Diverse Angles and Perspectives is integral to capturing great editorial photographs. For this purpose, you should apply your creativity and style. This is how you can successfully translate a visual story.
The Final Thoughts
Editorial photography is a lot more than just capturing some good-looking professional photos. There are several aspects that one needs to take care of. It is a whole different ballgame. Besides using the right props, tools, and cameras, editorial photographs must use their creative style, perception, and talent to bring their pictures to life. They can express a story, theme, or concept through their visual elements in photographs.